To succeed in today’s B2B industry, it’s important to align your sales strategies to today’s B2B sales and buyer expectations for personalization. In fact, according to Accenture Interactive, “B2B executives are recognizing the urgency to adapt customer experiences and adopt personalization: 73% know that customer expectations for more meaningful products, services and experiences are significantly higher than they were just a few years ago, and 63% said they wanted to integrate personalization.”